Articles Tagged ‘BBDO’

Mercedes

Mercedes-Benz embarks on its biggest AMG campaign

The focus is a cinema buy tapping into Cineplex’s enhanced seating options.

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The Globe flips out with Mercedes

The paper reformatted its back pages as part of a new campaign from the luxury automotive brand.

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Spotted! A retro ice-cream truck with a twist

Campari has a 1950s-style ice-cream truck doing GTA rounds to build awareness around its Jamaican rum brand.

uncleBens

Uncle Ben’s gets kids cooking

The new campaign is one of the brand’s biggest media investments, aiming to get kids focused on preparing healthy food.

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Omnicom outpaces yearly growth in second quarter

The global media group’s second quarter results include double-digit increases in advertising and net income.

Campbells

Campbell’s gets real

The company is back on TV with its soup brand for the first time since 2011, promoting its real ingredients.

gumergency

Excel takes on Gumergencies

The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.

CampbellsChunky

Campbell’s Chunky renews its male focus

The company has launched a campaign aimed at introducing the brand’s new pub-inspired flavours to men across Canada.

PepsiCo Microsoft

PepsiCo and Microsoft up their game

The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.

LaysCanada

Lay’s unveils its ‘Flavour’ finalists

The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.

PEPSICO CANADA - Lights administers the Pepsi Taste Challenge

Spotted! Pepsi opens pop-up lounge

The space invites visitors to take the classic Pepsi Challenge, and will feature appearances and live performances by musical guests like Lights and Karl Wolf.

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AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

Social nibbling

Ontario government gets funny about smoking

The government’s multi-platform anti-smoking campaign uses humorous analogies about behaviours like farting to dispel the myth of social smoking.

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Lay’s lunchtime love affair

The PepsiCo brand is going after the lunch market with its multi-year campaign.

HeinekenInteractiveWall

Heineken breathes life into OOH

The beer brand has launched a new campaign, which aims to get people interacting with its ads.