Articles Tagged ‘BCON Expo 2017’

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How BMO found its millennial sweet spot with Vice Media

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

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Stop making rubbish ads and know your numbers: BCON Expo takeaways

From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.

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BCON 2017: We are all media companies

Keynote speaker David Beebe, who spent three years creating a media company within a brand at Marriott, told the crowd at BCON that marketing can go from being a cost to a revenue generator.