Articles Tagged ‘BCON Expo’
The goods on CBC’s branded content program
TelevisionJennifer Dettman and Gaye McDonald tell MiC about the details of the initiative.
CBC brings back Battle of the Blades
TelevisionThe pubcaster has confirmed the reality show is back as part of its fall slate of shows, as it rolls out the list of returning titles.
Industry gets social with branded content: BCON Expo
DigitalMobilescreening-roomTelevisionFrom previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
CBC unveils branded entertainment initiative
TelevisionAt BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.
Sunni Boot on branded content
DigitalTelevisionThe ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.
Strategy and Playback launch BCON Expo
SponsorshipTelevisionThe branded content conference kicks off March 28, bringing together Canadian brands and media.
