Articles Tagged ‘BCON Expo’

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2018 AToMiC Awards open for entries

The award program will be handed out at the culmination of the first AToMiCon, bringing together multiple industries including content, marketing and production.

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How BMO found its millennial sweet spot with Vice Media

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

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Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.

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Photo Gallery: BCON Expo 2015

Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.

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Postmedia to launch native ad network

Citing the need to make native content available for all clients, company SVP Yuri Machado explains the new launch that is coming in April.

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BCON wrap: seven lessons on branded content

From how to work with The Onion to how to get your content shared, here are a few key takeaways from yesterday’s event.

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Brands key focus of planning for new HGTV show

Calling the format “branded content on steroids,” the show will bring HGTVs roster of hosts into one new production for The House that HGTV Built.

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CBC reveals new Dragons

Following the latest addition of Joe Mimran, the pubcaster’s flagship factual series completes its talent makeover with two new additions. (CBC’s Jennifer Dettman and Jim Treliving pictured.)

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Smokebomb, Shaw, shift2, Schick partner on series

The multi-platform comedy series will appear first on Slice.ca and YouTube and will later be reformatted for TV.

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On the MiC: ComScore’s co-founder on video metrics

Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.

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BCON Expo preview: Vice’s latest launch

Spencer Baim, chief strategic officer at the company, talks about the launch of Vice News and its mobile project with AT&T, ahead of Wednesday’s keynote presentation.

RobertRose

BCON Expo preview: A better model for content marketing measurement

Robert Rose, chief strategist at the Content Marketing Institute, on how marketers can get more efficient results from their content marketing metrics.

JenniferDettmanBCON

The goods on CBC’s branded content program

Jennifer Dettman and Gaye McDonald tell MiC about the details of the initiative.

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CBC brings back Battle of the Blades

The pubcaster has confirmed the reality show is back as part of its fall slate of shows, as it rolls out the list of returning titles.

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Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.