Articles Tagged ‘BCON’
From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.
Shaw Media’s plans for three new shows
At yesterday’s BCON Expo, the broadcaster announced plans to bring HGTV’s Dream Home to Canada as well as a new series and a digital platform.
Electus’ Laura Caraccioli on the art of brand translation
At yesterday’s 2014 BCON Expo in Toronto, Electus’ president of content marketing discusses how being embedded in the writers’ room leads to better “brand-inspired” content.