Articles Tagged ‘BCON’

Copied from strategy - AToMic_118

2018 AToMiC Awards open for entries

The award program will be handed out at the culmination of the first AToMiCon, bringing together multiple industries including content, marketing and production.

BConExpo17_023

BCON 2017: We are all media companies

Keynote speaker David Beebe, who spent three years creating a media company within a brand at Marriott, told the crowd at BCON that marketing can go from being a cost to a revenue generator.

McMorris

BCON bits

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

AnneMarieSpurr

Shaw Media’s plans for three new shows

At yesterday’s BCON Expo, the broadcaster announced plans to bring HGTV’s Dream Home to Canada as well as a new series and a digital platform.

Copied from Playback - Laura Caracolli

Electus’ Laura Caraccioli on the art of brand translation

At yesterday’s 2014 BCON Expo in Toronto, Electus’ president of content marketing discusses how being embedded in the writers’ room leads to better “brand-inspired” content.