Articles Tagged ‘BCP’



Spotted! Scope dispensers freshen up restrooms

Out Of Home

Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.



Starcom MediaVest Group forms partnership with BCP

People Moves

Carol Ann Kairns will expand her role with BCP to also include the title of executive VP of Starcom MediaVest Quebec as a result of the new deal.



Gougoux sells BCP to Publicis

People Moves

The owner sold his 100% stake in the agency, as well as his 30% stake in Publicis Canada.



Napa AutoPro revs up seasonal campaign

Out Of HomePrint

The auto parts brand will use an in-store and print initiative to raise awareness about common car problems and promote its seasonal check-up packages.



Virgin Radio 96 mixes media

Out Of HomeRadio

In addition to TV and online placements, the Astral-owned station has created a billboard that presents an RSS feed of music airing on the station in real time.



Pizza Delight disrupts at-home dining

Television

The Canadian restaurant repositions itself with a TV spot that attempts to speak to families in the Maritimes.



Baton Rouge launches a hot little number

Television

The restaurant chain is targeting men with a new TV campaign that spoofs late-night XXX commercials.



Astral switches off the ordinary

NewsOut Of HomeRadioTelevision

The mediaco launches a consumer campaign to build awareness of its multi-platform offerings.