Articles Tagged ‘Bell’
Cord-cutting hit a record high in 2016: report
But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.
Telus takes on VIs for ‘bonus’ advertising: CRTC hearings
The telco accused vertically integrated services, specifically Bell, of freezing out Telus when it comes to soft news.
Bell given the go-ahead to appeal simsub ruling
The Federal Court of Appeal has granted Bell the right to challenge the CRTC’s ruling, but with a significant caveat.
Bell, NFL back to square one with simsub appeal
The Federal Court of Appeal has dismissed the companies’ formal appeal to reinstate simultaneous substitution for the Super Bowl.
GroupM downgrades global estimate
The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.
Bell signs up to play with Northern Arena
The service provider’s title sponsorship signals the growing opportunity eSports offers to reach users most hooked on the internet.
Skinny basic: a primer
What the major cable companies are offering, and how it’s being marketed online.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
ICYMI: Virool’s new addition, Let’s Talk sees Twitter surge
In case you missed it: Virool launches new optimization engine, GoPro renews its hockey partnership and Twitter Canada hires a Moments lead.
Rogers, Bell Media court sports lovers with 4K plays
Big broadcast is revving up the premium-pixels engine in the hopes that sports fans will pony up for a better picture.
ICYMI: Canadians not done shopping, Bell adds Netflix
In case you missed it: Canadians still have a ways to go on their holiday shopping, Bell makes it easier to access Netflix and the Calgary Herald adds an NP section.
Brands step into the ring with Much Digital Studios
Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.
Bell makes viewability pact
The media co will be providing viewability tracking through a new partnership with Moat Analytics.