Articles Tagged ‘Bensimon Byrne’

Svedka

Beware Svedka’s “creepy” approach to retargeting

Sharing on social is the only escape to the brand’s Halloween-timed banner ads.

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Scotiabank embraces short form for new Heroes of Hockey Day season

Why the bank is focusing on more “snackable” content this time around.

Copied from strategy - scotiaWCH

Scotiabank relives Canada’s “hockey dreams”

The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.

IndianaJones

Scotiabank makes a play for millennials through Instagram

Why the brand decided to be the first bank to advertise on the platform in Canada.

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Scotiabank rolls out sponsored Amazing Race content program

The bank is sponsoring entertainment and travel pieces in addition to ads across Sun Media’s print and digital properties.

ministry

The Ontario Gov encourages viral video viewing

Through a contextually relevant ad buy, the Ministry of Training, Colleges and Universities says watching viral videos helps youth and demonstrates their ambition.

Scotiabank

Scotiabank’s expanded NHL play

Duncan Hannay, SVP and head of marketing at the financial services company tells MiC about how the brand plans to break out of the crowded hockey market this season.

tennis canada

Tennis Canada takes on hockey

The organization is positioning tennis as an affordable alternative for kids who don’t want to play hockey with TV spots during the Rogers Cup.

Anthony Hello

Anthony Hello headed to Bensimon Byrne

The MediaCom director of content and head of Beyond Advertising will leave the media agency later this month.

OpenWine

Open Wine takes print up a notch

The Niagara on the Lake-based brand has launched a campaign that aims to make print social.

Lastresort

Couch Critics: Last Resort and Elementary

The team at Denneboom and Bensimon Byrne’s Max Valiquette dissect Global’s new Thursday night dramas.

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Couch critics: Over the Rainbow, The Mob Doctor and Revolution

Predictions on which shows will soar and which are headed to an early start on the golf course from the team at Denneboom and Bensimon Byrne’s Max Valiquette.

LOBLAW COMPANIES LIMITED - President's Choice Children's Charity

Loblaw gets positive with President’s Choice Children’s Charity

The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.

Canadianflag

Canadians who believe country is in recession have doubled since 2011: study

The latest Bensimon Byrne Consumerology study reveals residents of the Prairies are most confident about the economy.

Scotia Astral

Scotiabank sets the scene with NFC

The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.