From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.
March 20, 2014
The agency’s chairman tells MiC about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.
June 20, 2013
Sid Lee chairman Bertrand Cesvet previews some of the agency’s presentation plans.
June 6, 2013