Articles Tagged ‘Bleublancrouge’

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Spotted! A billboard that sniffs spliffs

To mark Canada 150, as well as one year until the nationwide legalization of cannabis, smoking accessory store Prohibition used an interactive billboard to trigger Tweets.

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Vice staffs up media, Virtue teams

The media company has hired a new VP to its media team and is officially launching the creative services arm in Canada.

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Spotted! Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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Cadillac Fairview launches largest ever campaign

The company is focusing on fewer, more impactful activites to bring joy to its malls this holiday season.

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Spotted! Ubisoft hacks an interactive home

The game maker hosted fans at an interactive home tour, then invited online users to tamper with the results.

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Spotted! Cadillac Fairview’s selfie fever

As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.

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Toyota urges millennials to skip its newest ad

When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.

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Ubisoft spies new doc with Vice Canada

The new two-part branded series seeks to reach a male millennial audience that over-indexes on ad-blockers.

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Bleublancrouge bolsters programmatic team

National wins have led the agency to add three new hires, including a director of digital media and programmatic.

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Space hits play on branded content

Ubisoft’s Assassin’s Creed Unity game is getting its own 30-minute special on the channel’s Innerspace show.

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Bleublancrouge calls on TubeMogul for programmatic video

The deal with the programmatic video company brings the agency a step closer to linking TV and digital video planning.

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Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.

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Bleublancrouge adds a new media strategy supervisor

Valerie Beauchesne is joining the agency from her latest role at Havas Media.

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Les Affaires redesigns top to bottom

The group of publications has updated its look to offer advertisers a more integrated, content-centric proposition.

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The Verdict: Air France builds buzz in Ontario with experiential

The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.