Articles Tagged ‘Bleublancrouge’

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BBR opens programmatic consultancy

Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.

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People Moves at SlimCut, TVA and more

Campsite, Bleublancrouge and SlimCut Media have bolstered their sales teams, while Quebecor has shuffled its leadership.

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Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.

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CF expands its #TorontoStyle campaign

Cadillac Fairview has brought back its shopper selfies to promote the Eaton Centre, and is also tapping local fashion influencers to get the message out.

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Toyota axes ad breaks for cross-platform campaign

Capitalizing on the massive popularity of French police drama District 31, the Quebec Toyota Dealers Association is sponsoring an extra-long season premiere.

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Toyota’s blink-and-you’ll-miss-it ad

The Association of Quebec Toyota Dealers is playing with YouTube’s the “skip ad” button in its new super-short ad.

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Spotted! A billboard that sniffs spliffs

To mark Canada 150, as well as one year until the nationwide legalization of cannabis, smoking accessory store Prohibition used an interactive billboard to trigger Tweets.

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Vice staffs up media, Virtue teams

The media company has hired a new VP to its media team and is officially launching the creative services arm in Canada.

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Spotted! Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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Cadillac Fairview launches largest ever campaign

The company is focusing on fewer, more impactful activites to bring joy to its malls this holiday season.

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Spotted! Ubisoft hacks an interactive home

The game maker hosted fans at an interactive home tour, then invited online users to tamper with the results.

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Spotted! Cadillac Fairview’s selfie fever

As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.

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Toyota urges millennials to skip its newest ad

When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.

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Ubisoft spies new doc with Vice Canada

The new two-part branded series seeks to reach a male millennial audience that over-indexes on ad-blockers.

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Bleublancrouge bolsters programmatic team

National wins have led the agency to add three new hires, including a director of digital media and programmatic.