Articles Tagged ‘BMW’

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

rio2016CBC

The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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BMW and the Globe partner on custom digital ads

Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.

MSN Takeover BMW - Expanded

Microsoft, BMW pilot a cross-device campaign

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.

MiniCanada

Mini Canada gets patriotic

Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.

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AutoTrader and DDB win CASSIES Grand Prix

The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.

NikeFindGreatness

Olympic blog: Rogue Nike spots and BMW exhibitions

Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.

BMW

BMW launches the new M5

The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.

BMW3series

BMW launches the next three

The car co positions its new 3 Series launches as “Impossibly Better” with a cross-platform campaign.

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Spotted! BMW goes to the birds

The car co Twittifies its OOH billboard to promote a new feature.

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BMW gets personal in Maclean’s

The luxury car co highlights its text-to-speech tech with a personalized note to each subscriber.

BMW

BMW looks to the future

The car co has launched a campaign showcasing a 2013 model, and its new technology.

Sharp

Sharp puts BMW on the cover

The luxury car co goes for top billing with a fold-out window execution from Media Experts and Cundari.