Articles Tagged ‘Bob Reaume’

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Reactions roll out to Let’s Talk phase two

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.

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Game over for Super Bowl simsub: media reaction to CRTC decision

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.

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Advertisers take a stand for sim sub at Let’s Talk

Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.

2014

Associations reflect on 2013: ACA

The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.

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Digital Advertising Alliance of Canada launches new initiative

The consumer-facing program uses the Ad Choices icon to give online visitors more information about the types of ads they are seeing.