Articles Tagged ‘Boston Pizza’

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Boston Pizza refines its sponsorship approach

The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.

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Boston Pizza goes experiential for Jets partnership

After earning its title as the Winnipeg Jets’ “official headquarters,” Boston Pizza invested in a literal bandwagon.

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Boston Pizza embarks on largest ad spend of 2018

The big increase in spend is the result of the chain’s evolving menu strategy.

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Twitter to roll out NFL content with Boston Pizza

The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.

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A guide to NHL changes in Canada

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.

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Boston Pizza laces up for Rogers’ NHL broadcasts

The multi-year deal takes the casual dining chain’s affiliation with the NHL to the national level for the first time.

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Coors Light wants to rescue your summer

The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.

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Sportsnet unveils cross-platform Blue Jays coverage

The Rogers sports brand will be covering the team on TV, radio, online and in print, as Boston Pizza expands its sponsorship.

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Boston Pizza calls out festive fakers

The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.

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Boston Pizza releases the Pizzaburger

Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.

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Zoom Media, Boston Pizza expand partnership

The out-of-home provider, which already represents much of the restaurant chain’s ad space across Canada, will now exclusively represent it in Quebec.

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Boston Pizza goes boneless for the playoffs

The restaurant is looking to build on last year’s success in wing sales, with a new campaign and fictional character.