Articles Tagged ‘brand safety’

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Facebook gives advertisers more control over ad placements

Brand safety concerns prompted a few changes for the social media giant.

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Studio71 creates brand safety product

Context uses a combination of AI and human supervision to determine what content is safe for advertisers to pair with.

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44% of Canadian advertisers report brand safety issues: survey

IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.

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Blog: What’s your definition of brand safe?

Jonathan Davids, founder and CEO of Influicity, on the need to develop a brand safety guide before working with influencers.