Articles Tagged ‘BrandSpark’

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Even millennials still use print flyers: study

A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.

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Print flyers aren’t dead: Black Friday report

Analyst Jason Dubroy predicts that mobile and print won’t compete directly for Black Friday attention, with mobile now serving as a facilitator of transactions rather than advertising.

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Data Dive: More moms on mobile

The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.

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How can brands capitalize on the tablet’s role in the home?

New research from Brandspark finds ownership of the more purchase-friendly mobile device is on the rise.

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When it comes to flyers, print still has pull

A survey shows that the printed flyer is still valuable to shoppers…more so than their online counterparts.

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OMAC reveals inaugural CPG award winners

The OOH organization and BrandSpark have released the names of the winners ahead of tonight’s award show.

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People distracted by the second screen: study

A new study from Tapped Mobile, App Promo and BrandSpark finds the majority of Canadians don’t browse their phone for content related to their programming.