Articles Tagged ‘Brian Wong’

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Finding the right moment on mobile

Brian Wong, founder and CEO of Kiip on the need for a new mobile-first metric.

Kiiipwalkingdead

Kiip’s play to make video rewarding

CEO Brian Wong on how his company’s new ad unit aims to right the wrongs he is seeing on mobile video.

KIIP THE FORUM (14)

Banner ads linked with lower brand favourability: study

According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.

SceneKiip

Scene targets mobile gamers with Kiip

The entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.