Articles Tagged ‘Brooke Leland’

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Media roundtable: Switching up the pitching

Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.

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Media roundtable: Has media become ‘The Hunger Games?’

Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?

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Media roundtable: What really matters in the pitch?

MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.

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Media roundtable: How agencies are investing differently

Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?

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Axel Dumont moves to Cossette Media

Dumont makes the move after more than a decade in the GroupM family of agencies.

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Media AOY Bronze: Cossette Media plays the long game

Cossette Media is shifting from being ‘an agency to a partner with more strategic value,’ says Joseph Leon, president of Vision7 Communications.

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Final stretch for Media Leader of the Year nominations

Nominations for the award will be accepted until 11:59 p.m. on July 13.

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Deadline nears for Media Leader of the Year nominations

Nominations for this year’s strategy Media Leader of the Year will be accepted until 11:59 p.m. on July 13.

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Jury announced for 2018 MIAs

The panel includes Canadian media, marketing and advertising industry all-stars.

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Cossette Media adds an SVP

Claude Lamoureux is joining the Montreal office, taking over from John Tarantino, who had been in the role for 25 years.

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Cannes 2016: What is the future of the Lions?

Cossette Media’s Brooke Leland on why the festival should endure in its physical form.

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Cossette Media names new GM

Brooke Leland is moving within V7 to lead Cossette’s media operations in Toronto and Vancouver.

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COMB’s new board members

The OOH industry body has started the year with three new board appointments and a focus enhancing its tools’ data capabilities.

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Why print newsstand wasn’t working for Flare

Flare‘s publisher intends to up the title’s print run but change up its distribution strategy to optimize reach among urban millennials.

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The end of the world as we know it: MiC’s Global Tour

UM’s Shelley Smit and Jungle Media’s Brooke Leland weigh in on the ways that brands such as Jell-O and Lynx have used the impending apocalypse to reach consumers.