Articles Tagged ‘Bryan Segal’



Bryan Segal named CEO at Engagement Labs

People Moves

The former comScore VP is heading up the social media metrics and content amplification shop.



Nearly half of digital minutes are spent on mobile: comScore

DigitalMobileResearch

The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.



The analytics dilemma

DigitalMobileTelevision

A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.



comScore to launch Media Metrix Multi-Platform

DigitalMobileResearch

The analytics company’s Canadian VP Bryan Segal talks about the new tool, which combines its Media Metrix, Video Metrix and Mobile Metrix offerings into a single platform.



Digital advertising shows steady growth: reports

DigitalResearch

Kantar Media’s Jon Swallen (pictured) and comScore’s Bryan Segal discuss trends in display advertising based on studies prepared for IAB Canada.