Articles Tagged ‘Budweiser’

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Budweiser signs multi-year deal with Live Nation

The deal includes naming rights for Toronto’s Molson Canadian Amphitheatre, which will be renamed the Budweiser Stage.

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Spotted! Budweiser tours its giant Red Light

Canadians have the chance to add their names to the two-storey structure as it tours the country this spring.

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Rogers prepares for the post-season

How Rogers is planning to ride the Blue Jays success into the post-season with ad opps and sponsor activations.

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Budweiser’s Red Light TV power play

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.

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Ottawa Redblacks open the doors to TD Place

The CFL expansion franchise, playing its first game tonight, is one of three teams drawing crowds and advertisers to the new multi-purpose stadium.

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MiO brings music to transit riders during NXNE

The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.

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Checking in with Twitter’s president of revenue

Adam Bain on the Canadian office’s first year and the social media co’s e-commerce expansion plans.

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Scotiabank takes Best of Show at Sponsorship Marketing Awards

The retail bank also picked up three gold awards and one distinction honour.

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Canada takes two at Festival of Media Awards

UM and Touche! PHD both took prizes at the ceremony last night in Rome.

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Canada gets four Festival of Media Global shortlist mentions

Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.

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One Last Thing: Matthew Logue on Olympic sponsorship success

The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.

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Budweiser debuts a ‘Super’-sized goal light

The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.

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CBC’s Hockey Night in Canada plans

The pubcaster’s Alan Dark tells MiC about sponsors for the new season, including new addition Lasik MD with its in-net camera.

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Labatt unveils a new Budweiser brew

Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.

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Budweiser thanks designated drivers

The Labatt beer brand has launched a digital-only campaign in which it surprises a real-life designated driver while he’s out with his friends.