Articles Tagged ‘BuzzFeed’

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McCormick strikes up a Tasty partnership

The effort is part of an effort to appeal to millennials more than the spice brand has in the past.

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ICYMI: BuzzFeed Canada unionizing

Plus, BBC’s Life Below Zero is coming to Canada and more.

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Verizon Media, BuzzFeed announce layoffs

Cuts at Verizon would affect approximately 7% of its workforce, while BuzzFeed is looking to shed 15% of its staff.

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ICMYI: BuzzFeed launches new website for BuzzFeed News

Plus, Fuse Live rebrands and restructures.

Amex Content

How Amex’s branded content play paid off

Pairing with Buzzfeed’s Bring Me and Tasty, the brand created custom content to appeal to experience-hungry millennials.

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Read the comments (and other secrets to Tasty’s success)

Buzzfeed’s Leigh Riemer shared atypical advice with Atomicon attendees looking to connect with online audiences.

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ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition

In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.

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ICYMI: Dynamic awarded for Danone campaign, Bell gets gifty with Crave

In case you missed it: Dynamic’s use of weather and traffic data has earned it a DailyDOOH Gala award, Bell Media is giving away gift packages for CraveTV and Videotron has partnered with Napster and Tidal.

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Buzzfeed Canada shutters Ottawa office

The site is ending Canadian political coverage as part of a North American reorganization.

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ICYMI: Rogers expands high-speed internet, ClearPier bags SheKnows Media

In case you missed it: FabUPlus Magazine launches in Canada, Rogers Ignite expands to Moncton and ClearPier becomes exclusive rep for SheKnows Media in Canada.

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Schick goes content-heavy with new campaign

The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.

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GroupM pacts with BuzzFeed

The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.

Facebook Instant Articles

Industry reaction to new Facebook launch

UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.

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The Loop and BuzzFeed sign content deal

The Bell Media lifestyle site can now feature the global media behemoth’s content on all of its platforms.

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BuzzFeed: ‘Video is the biggest shift in our business’

The site’s Jonah Peretti, Frank Ze and brands like Nestle and Clean & Clear talk about the secret sauce of creating social, shareable video.