Articles Tagged ‘Cadbury’

Wattpad

Wattpad grows ad-focused model

The Toronto-based platform is expanding its suite of ad products, aimed at driving more brand dollars to its site.

CDM MC FB Video Screen Grab

The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign

The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.

Copied from Playback - Olympic Rings

CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

Cadbury

Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.

OOH Y&D

Cadbury warns of an outbreak

The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”

ipad

The 100 most social brands: report

The 2012 report from agency Headstream names Canadian companies WestJet and Blackberry as two of the top social brands this year.

Cadbury

Notes from the Mediascape: Cadbury skips the QR code

The confectionery co is the first to use Blippar technology, which removes the need for QR codes on smartphones.