Articles Tagged ‘Canadian Marketing Association’

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How the CMA is ringing in Data Privacy Day

Association president Sarah Clodman says policies need to be more straightforward, and that when they are, brand affinity grows.

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Marketers prep as the clock ticks on GDPR

With less than 24 hours until the European Union’s new rules come into effect, marketers are bracing for the impact in Canada.

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Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.

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ICYMI: The Hip coming to CBC, Tony Awards up on CTV

In case you missed it: The Tragically Hip will be broadcasted live on the CBC, Tony Award ratings grew on CTV and media entries are down at the Cannes Lions for 2016. (Tony Awards host James Corden pictured.)

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Work with CRTC to avoid CASL penalties: Jean-Pierre Blais

The CRTC chairman and CEO told the industry crowd at a CMA breakfast that the anti-spam legislation isn’t going away.

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ICYMI: New chair at IAB Canada, Songza’s last tune

In case you missed it: IAB Canada has named a new chair, Songza is folding into Google and Duncan Fulton won big at the CMAs.

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The Super Bowl Ad Challenge kicks off

CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.

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CTV and CMA launch Canadian Super Bowl ad challenge

The initiative calls on Canadian agencies to create unique ad content around the big game, with a chance to win ad time during the football fiesta.

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OMD Canada takes two at the CMAs

The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.

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Mobile ad spend to make biggest jump: report

A new study from the Canadian Marketing Association runs down ad spend in Canada, and predicts mobile will see the most growth between now and 2016.

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