Articles Tagged ‘Canadian Media’
AToMiC Awards deadline is this Friday
This year’s awards jury will be co-chaired by executives from marblemedia, Lg2 and Maxus Canada.
Young Lions registration opens
Industry pros under 30 have a chance to compete at Cannes as part of the annual competition.
Mid-season TV checkup
We caught up with execs from Canada’s major networks to get the inside scoop on their mid-season strategy, from old faves to (potential) new hits.
A note to our new readers
Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.
Happy Holidays from Media in Canada
We’re taking a break for the holidays and will return to regular newsletter publishing on Jan. 4.
The List: Cluep wins with emotion
How the mobile ad targeting company has grown into a big player working with some of the world’s biggest brands.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
MAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.
MAOY Bronze: Starcom’s year of disruption
The agency focused on data and embraced digital to win new clients.
Agency of the Year 2016 winners revealed
Check out who took home the big prizes at this year’s show.
Canadian Red Cross barters on Bunz
The organization taps the trading platform to connect with millennials about emergency preparedness.
Brunico acquires Marketing and CARD from Rogers
The assets will be integrated into the company’s existing slate of marketing and advertising publications and events.
Letting young girls choose the message
The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.
2016 Media Director of the Year: Harvey Carroll
The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.