Articles Tagged ‘Canadian Media’

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Media Roundtable: How brands (and their partners) are evolving

Industry leaders hash out how to make the work work for brands, agencies and media companies.

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The AToMiC Awards: Commercial finalists revealed

In part two of the shortlist announcements, we look at the collaborative campaigns that are up for a prize.

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A note to our readers

We will take a short break from publication, resuming Jan. 3.

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The New Establishment: Janet Xi

The second-ever winner of The New Establishment: Media has impressed bosses and brands with her insights and initiative.

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Karine Courtemanche as changemaker

Touché’s president wins the Media Agency Leader of the Year title after demonstrating strong leadership chops during the shop’s recent restructuring efforts.

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Who took home MIAs Gold in 2018?

Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.

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Get your entries in for the New Establishment: Innovators

The final call for entries in this year’s program which recognizes mid-career professionals, is here.

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MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

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MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.

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Announcing The New Establishment: Innovators

The final call for entries in this year’s program which recognizes mid-career professionals, is here.

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Agency of the Year 2018: Media

How investments in data, tech and people propelled this year’s winners to the top of the Media category.

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Who took MAOY gold?

Plus, we reveal the best campaigns in each category.