Articles Tagged ‘Canadian Olympic Committee’

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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Cadillac Fairview taps experiential, digital for Olympics

The commercial real estate company is targeting young Canadians with an optimistic approach.

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Under Armour heads to PyeongChang as COC sponsor

The brand’s first national Games sponsorship

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

CFTeamCanada

Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.

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New head named at CBC Sports

Greg Stremlaw will lead the broadcaster’s new sports strategy focused on multiplatform sports journalism, amateur sports and marquee event collaborations.

WeareWinter

The Verdict: #Wearewinter

Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.

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Sun Media added as Canadian Olympic Committee partner

The Quebecor-owned publisher is named COC’s official national French-language media partner and regional French- and English-language media partner.

Alyson Walker

Mondelez joins team Canada

The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.

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Olympic.ca relaunches with mobile in mind

Redesigning meant creating a “mobile first” space for both fans and brand partners, says the Canadian Olympic Committee.

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Sport Chek gears up for Sochi

Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.

Alex Langevin

Oakley Canada joins the Olympic team

Oakley’s Alex Langevin talks about the four-year deal, which will see the brand create a special line of eyewear for Canada’s Olympic athletes.

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Adidas Canada joins the Olympic team

The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.

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The Canadian Olympic Committee shows off our athletes

The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.