Articles Tagged ‘Canadian Tire Corporation’



Details on the Canadian Tire Corporation’s deal with TSN

News

Nathalie Cook, VP of sales and brand partnerships at TSN and CTC’s Duncan Fulton on the monumental deal.



Canadian Tire Corporation partners with TSN

DigitalSponsorshipTelevision

The company has signed a multi-year media, content and digital partnership with the Bell Media channel ahead of TSN’s expansion to five feeds this fall.



Mark’s partners with CFL for playoffs

DigitalOut Of HomeSponsorship

The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.



CBC/Radio-Canada reveals first Olympic partners

Sponsorship

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.



Canadian Tire Corp partners with MLSE

Sponsorship

The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.



Canadian Tire inks long-term deal with Ottawa Senators

ExperientialSponsorshipTelevision

Company VP Duncan Fulton on the deal that includes the Sens arena being renamed the Canadian Tire Centre.



Canadian Tire kicks off shift to digital

DigitalOut Of HomeSocial

The retailer has launched “Canadian Way,” a digital version of its catalogue that is built on consumer-shared content.



Spotted! Sport Chek launches retail lab

DigitalMobile

FGL Sports CMO Duncan Fulton tells MiC about the new store, and the brand’s plans to innovate in the mobile space.



On the MiC: Talking Facebook at Ad Week

DigitalMobile

Facebook’s Steve Irvine (pictured) and FGL Sports’ Duncan Fulton talk analytics and breaking the C-suite barriers associated with brand social media use.