Articles Tagged ‘Canadian Tire’
Rio 2016: Inside the CBC’s branded-content engine room
How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Canadian Tire’s paper-to-digital gateway
After a 10-year hiatus, the retailer is bringing back its paper catalogue to lure consumers to it e-commerce site.
Woods Canada calls all outdoor enthusiasts
The brand aims to reach all Canadians that enjoy the outdoors with its new contest to find “Canada’s Greatest Explorer.”
Canada wins big at the Internationalist Awards
Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.
World Cup of Hockey sponsor slate revealed
From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
Canadian Tire buys the top: Media Monitors
The retailer bought the most radio advertising in Toronto and Montreal for the week of Dec. 21 to 27.
MAOY Gold: Touche’s walk-on win
The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.
Google opens Now prompts to brands
Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.
Canadian Tire ‘hijacks’ AOL sites
The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.