Articles Tagged ‘Canadian Tire’

Canadian Tire ‘hijacks’ AOL sites


The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.

Canadian Tire takes top spot: Media Monitors


The store bought the most radio advertising in Toronto for the week of Nov. 17 to 23, according to the latest report.

Canadian Tire buys most ads: Media Monitors


The retailer had the most radio advertising time in Toronto for the week of Nov. 10 to 16.

Canadian Tire makes the biggest buy: Media Monitors


The company joined the Toronto radio ad-buying chart in the top spot for the week of Nov. 3 to 9.

The new media partners


Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.

Canada up for six Media Lions in Cannes


The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.

AToMiC shortlist: part five


The fifth list of finalists reveals potential prize-takers in the experiential category.

Canada takes two at Festival of Media Awards


UM and Touche! PHD both took prizes at the ceremony last night in Rome.

The Verdict: Canadian Tire’s Ice Truck


Susan O’Brien, VP strategic marketing, Canadian Tire, shares stats that show how the battery campaign became one of the retailer’s most successful marketing efforts of all time.

Canada takes four at Internationalist Awards


Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.