Articles Tagged ‘Canadian Tire’



Instagram high on inaugural Canadian ad rollout

DigitalSocial

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.



Canadian Tire ‘hijacks’ AOL sites

Digitalscreening-room

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.



Canadian Tire takes top spot: Media Monitors

Radio

The store bought the most radio advertising in Toronto for the week of Nov. 17 to 23, according to the latest report.



Canadian Tire buys most ads: Media Monitors

Radio

The retailer had the most radio advertising time in Toronto for the week of Nov. 10 to 16.



Canadian Tire makes the biggest buy: Media Monitors

Radio

The company joined the Toronto radio ad-buying chart in the top spot for the week of Nov. 3 to 9.



The new media partners

Digital

Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.



Canada up for six Media Lions in Cannes

Awards

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



Canada takes two at Festival of Media Awards

Awards

UM and Touche! PHD both took prizes at the ceremony last night in Rome.



The Verdict: Canadian Tire’s Ice Truck

DigitalTelevision

Susan O’Brien, VP strategic marketing, Canadian Tire, shares stats that show how the battery campaign became one of the retailer’s most successful marketing efforts of all time.