Articles Tagged ‘Canadian Tire’

The new media partners


Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.

Canada up for six Media Lions in Cannes


The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.

AToMiC shortlist: part five


The fifth list of finalists reveals potential prize-takers in the experiential category.

Canada takes two at Festival of Media Awards


UM and Touche! PHD both took prizes at the ceremony last night in Rome.

The Verdict: Canadian Tire’s Ice Truck


Susan O’Brien, VP strategic marketing, Canadian Tire, shares stats that show how the battery campaign became one of the retailer’s most successful marketing efforts of all time.

Canada takes four at Internationalist Awards


Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.

Canada shortlisted for four Internationalist Awards


PHD Canada is up for two at the awards, which honour innovation in media and will be handed out at the end of the month in New York City.

Canada gets four Festival of Media Global shortlist mentions


Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.

One Last Thing: Matthew Logue on Olympic sponsorship success


The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.

Canadian Tire to launch Facebook ads synced with TV ads


Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.