Articles Tagged ‘Canadian Tire’

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Canadian Tire’s paper-to-digital gateway

After a 10-year hiatus, the retailer is bringing back its paper catalogue to lure consumers to it e-commerce site.

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Woods Canada calls all outdoor enthusiasts

The brand aims to reach all Canadians that enjoy the outdoors with its new contest to find “Canada’s Greatest Explorer.”

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Canada wins big at the Internationalist Awards

Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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Canadian Tire buys the top: Media Monitors

The retailer bought the most radio advertising in Toronto and Montreal for the week of Dec. 21 to 27.

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MAOY Gold: Touche’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

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Google opens Now prompts to brands

Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.

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Instagram cultivates brands with carousel ads

The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.

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Instagram high on inaugural Canadian ad rollout

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.

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Canadian Tire ‘hijacks’ AOL sites

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.

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Canadian Tire takes top spot: Media Monitors

The store bought the most radio advertising in Toronto for the week of Nov. 17 to 23, according to the latest report.

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Canadian Tire buys most ads: Media Monitors

The retailer had the most radio advertising time in Toronto for the week of Nov. 10 to 16.

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Canadian Tire makes the biggest buy: Media Monitors

The company joined the Toronto radio ad-buying chart in the top spot for the week of Nov. 3 to 9.

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The new media partners

Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.