Articles Tagged ‘Canadian Tire’

CBC Olympic control room

Rio 2016: Inside the CBC’s branded-content engine room

How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Olympic Rings

Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

WOW_GUIDE_COVER_ENG

Canadian Tire’s paper-to-digital gateway

After a 10-year hiatus, the retailer is bringing back its paper catalogue to lure consumers to it e-commerce site.

woodsCanada

Woods Canada calls all outdoor enthusiasts

The brand aims to reach all Canadians that enjoy the outdoors with its new contest to find “Canada’s Greatest Explorer.”

internationalist2

Canada wins big at the Internationalist Awards

Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.

hockeyShutterstock

World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

rio2016CBC

The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

radioShutterstock

Canadian Tire buys the top: Media Monitors

The retailer bought the most radio advertising in Toronto and Montreal for the week of Dec. 21 to 27.

Copied from strategy - 535_touche!

MAOY Gold: Touche’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

google cards 2

Google opens Now prompts to brands

Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.

shomi carousel

Instagram cultivates brands with carousel ads

The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.

Air Canada Instagram

Instagram high on inaugural Canadian ad rollout

The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.

tested

Canadian Tire ‘hijacks’ AOL sites

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.

Radio-300x234

Canadian Tire takes top spot: Media Monitors

The store bought the most radio advertising in Toronto for the week of Nov. 17 to 23, according to the latest report.

Radio-300x234

Canadian Tire buys most ads: Media Monitors

The retailer had the most radio advertising time in Toronto for the week of Nov. 10 to 16.