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Articles Tagged ‘Canadian Tire’

Canadian Paralympic Committee -Sponsorships--Every minute of act

More Paralympic content than ever to be broadcast

Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Spotted! Canadian Tire modernizes its money

The brand is issuing a limited edition updated $0.10 bill, along with a big paid media campaign to mark Canada 150.

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Spotted! Canadian Tire takes to the skies to reintroduce paint line

After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.

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TV and digital dominate consumer complaints: Ad Standards

Digital now represents one quarter of the complaints logged for advertising, most of which are based on inaccurate information.

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

CBC Olympic control room

Rio 2016: Inside the CBC’s branded-content engine room

How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

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Canadian Tire’s paper-to-digital gateway

After a 10-year hiatus, the retailer is bringing back its paper catalogue to lure consumers to it e-commerce site.

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Woods Canada calls all outdoor enthusiasts

The brand aims to reach all Canadians that enjoy the outdoors with its new contest to find “Canada’s Greatest Explorer.”

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Canada wins big at the Internationalist Awards

Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.