Articles Tagged ‘Carat’

hockeyShutterstock

Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

Subway Mural

Spotted! Subway gets artsy for World Sandwich Day

To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.

Smirnoff Stay Open EN photo

Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

take the train

Touche and Carat take home big wins at Prix Media

The annual award show also introduced a new honour for best media partner.

Copied from strategy - Oikos

Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

trophyShutterstock

PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.

carolineGianias

From C-suite to consultant: Caroline Gianias on her new move

After more than 30 years on the agency side, the former Dentsu CPO wants to help clients restore what she says is the lost art of media knowledge.

money, Canada

Canada’s ad spend to increase by 3% in ’16: Carat

Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.

Savard Verdon

Carat Montreal ups Savard, Verdon to co-managing directors

The new positions will support the company’s efforts to focus 100% on the digital media market by 2020.

jonMontgomeryAmazingRaceCanada

Hotels.com and MEC sign on for Amazing Race Canada

The two new sponsors join three returning partners as the show prepares to launch its fourth season.

alcoholShutterstock

Diageo starts global media agency review

Carat currently handles the account in Canada.

motiveCamaro

How Chevy became CTV’s first scripted crime integration

Motive‘s main character is driving a 2015 Camaro throughout the rest of the show’s final season.

Stanley Cup

PepsiCo lets hockey fans hoist the Stanley cup

Aiming to give fans the experience of their lifetime, the company has partnered with Subway restaurants across Canada.