Carat » Media in Canada

Articles Tagged ‘Carat’

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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People Moves: Carat, Spark Foundry and Elevent

There’s been lots of movement in the Quebec agency world this week.

Subway Make It

How Subway is using media to execute new positioning

Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.

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RECMA releases its latest Canadian report

Media agencies get assessed on their ability to win and maintain new business.

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Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

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Spotted! Subway gets artsy for World Sandwich Day

To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.

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Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

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Touche and Carat take home big wins at Prix Media

The annual award show also introduced a new honour for best media partner.

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Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

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PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.