Articles Tagged ‘Carat’

Subway Make It

How Subway is using media to execute new positioning

Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.


RECMA releases its latest Canadian report

Media agencies get assessed on their ability to win and maintain new business.


Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

Subway Mural

Spotted! Subway gets artsy for World Sandwich Day

To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.

Smirnoff Stay Open EN photo

Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

take the train

Touche and Carat take home big wins at Prix Media

The annual award show also introduced a new honour for best media partner.

Copied from strategy - Oikos

Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.


PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.


From C-suite to consultant: Caroline Gianias on her new move

After more than 30 years on the agency side, the former Dentsu CPO wants to help clients restore what she says is the lost art of media knowledge.

money, Canada

Canada’s ad spend to increase by 3% in ’16: Carat

Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.

Savard Verdon

Carat Montreal ups Savard, Verdon to co-managing directors

The new positions will support the company’s efforts to focus 100% on the digital media market by 2020.

jonMontgomeryAmazingRaceCanada and MEC sign on for Amazing Race Canada

The two new sponsors join three returning partners as the show prepares to launch its fourth season.