Articles Tagged ‘Carol Cummings’

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Carol Cummings on redefining what makes a hit

For the first time ever, Media Experts didn’t identify any hits in its annual TV predictions.

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Nathalie Dupont joins Media Experts

Dupont will take the TV reigns from industry veteran Carol Cummings.

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Media Experts makes its picks for mid-season hits

The IPG agency looks to The Launch, a nameless show and the Olympics as big winners.

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Summer TV check-in: What’s got buyers talking?

Buyers discuss what worked, what didn’t, and whether broadcasters can get by on reality-heavy summer slates.

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What’s next for 2017: Television

As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.

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Fall face-off: What audiences (and buyers) are watching

Dramas such as Designated Survivor and Bull are safe bets, but what about long-running hits?

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Fall TV: Mid-season check in

Directors from Maxus and Media Experts on the strong players and surprises from the first two months of the new season.

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Fall TV: Primetime Battlegrounds

We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.

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Restructuring daytime TV in a post-Oprah world

Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012′s daytime schedule.

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Media weigh-in: Cartoon Network in Canada

MiC asks Carol Cummings from Media Experts and Deborah Coyne from Maxus Canada to share their thoughts on what the new offerings provide media buyers.

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Fall TV: Daytime ratings

Industry members weigh in on daytime TV buys in the post-Oprah landscape.