The digital campaign by the Alliance Films team was presented the first-ever award on Jan. 28 at the CASSIES.
The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
The AdFX Report, commissioned by the CASSIES, suggests consumers are more loyal to brands who bare it all.
The day after the awards, some of the big winners revealed their strategies for creating truly effective work.