Articles Tagged ‘CBC Sports’

Shea Moisture

ICYMI: Bruce Bowie retires, SheaMoisture goes experiential

Plus, Corus radio veteran Bruce Bowie retires in Edmonton and OMNI Television announces federal election debate coverage in four languages.

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CBC ups Chris Wilson to head sports

After filling in for former executive director Greg Stremlaw in the interim, Wilson, a former director of marketing at Swimming Canada, can make it official.

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CBC inks CPL deal

Of the 20 games broadcast, 10 will be exclusive to the CBC on linear.

Joe Gottfried

CBC appoints new sales leader for sports

Joe Gottfried has left MLSE after five years of directing sales and global integrations.

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RBC returns to the training ground

This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.

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Greg Stremlaw steps down from CBC Sports

The outgoing executive’s accomplishments include an overhaul of CBC’s sports strategy and extending Hockey Night in Canada.

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CBC adds wheelchair rugby to its sports roster

Partnering with the Canadian Paralympic Committee allows the pubcaster to continue the conversation around the athletes in between Olympic Games.

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CBC gears up for Little League Championship broadcast

The deal is part of CBC Sports’ ongoing strategy to invest in high-performance, amateur sport.

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DAZN strikes Commonwealth deal with CBC

The pubcaster will air highlights and cover the Games on weekends while DAZN streams 400-plus hours from Australia.

CBC becomes Canada’s official rugby broadcaster

A multi-year deal with Rugby Canada will follow the country’s teams to Tokyo 2020.

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CBC signs on for two more Paralympic Games

A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.

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CBC mixes it up with mixed doubles curling

The pubcaster has partnered with Curling Canada to offer five annual curling events, with Manitoba chain Canad Inns stepping in as an inaugural event sponsor.

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ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.

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ICYMI: DAZN addresses criticism of first broadcasts

Plus, DAC Group expands to Spain, Game of Thrones breaks specialty records and more.

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CBC Sports picks up Summer Universiade

The 11-day tournament has found its first official Canadian media partner in the CBC.