At BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.
The two-hour broadcast event on the CBC reached a total of 2.9 million Canadians overall, according to data from BBM Canada.
The Oscars gave an award-worthy performance, netting 6.07 million viewers, while CTV Evening News was the top weekly show for the week of Feb. 18 to 24.
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
A spokesman said the pubcaster was making a “minor tweak” early in the winter season.