Articles Tagged ‘CBC’
CBC unveils branded entertainment initiative
TelevisionAt BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.
Mott’s Clamato sponsors Top Chef Canada
DigitalTelevisionThe brand manager for the Canada Dry Mott’s product tells MiC how the partnership fits into its plan for the year.
Canadian Screen Awards grabs 756,000 viewers
TelevisionThe two-hour broadcast event on the CBC reached a total of 2.9 million Canadians overall, according to data from BBM Canada.
Academy Awards win top ratings: BBM
TelevisionThe Oscars gave an award-worthy performance, netting 6.07 million viewers, while CTV Evening News was the top weekly show for the week of Feb. 18 to 24.
Big Bang Theory tops ratings: BBM
TelevisionThe comedy enjoyed its second week on top with 3.88 million viewers, while CTV Evening News was the top weekly program for the week of Feb. 11 to 17.
Spence Diamonds buys big: Media Monitors
RadioThe jewellery company bought the most airtime in Toronto, with IGA taking the top spot in Montreal for the week of Feb. 4 to 10.
Google ranked most influential brand in Canada: Study
DigitalThe company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
CBC buys big: Media Monitors
RadioThe pubcaster bought the most radio time in Toronto, with Brault & Martineau taking the top spot in Montreal for the week of Jan. 21 to 27.
CBC shifts Mr. D and The Ron James Show to Wednesdays
TelevisionA spokesman said the pubcaster was making a “minor tweak” early in the winter season.
Canadian Tire buys big: Media Monitors
RadioThe retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.
