Articles Tagged ‘CBC/Radio Canada’

Copied from Playback - Olympic Rings

What does Olympic affiliation do for a brand?

CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.

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CBC/Radio-Canada unveils new sports sales and marketing team

Adam Mitchell has been named director of sports partnerships under the new structure.

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CBC unveils more Canada 150 programming

For the sesquicentennial, the pubcaster is taking viewers on a cross-country train trip with a new series and looking to our future with another.

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The Goods announces inaugural brand partners

CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.

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The impact of The Hip

Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.

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Viewership down as Rio Olympics launch

Coverage of the Rio Opening Ceremony was down over the London Summer Olympic Games in 2012.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

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CBC taps Twitter for social Olympic coverage

The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.

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CBC/Radio-Canada preps for Canada 150

The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.

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Errol Da-Re lands at CBC/Radio-Canada

The former Shaw Media EVP of sales is tasked with leading Olympic sales at the pubcaster.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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Petro-Can fuels up a new branded content strategy

The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.

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CBC/Radio-Canada restructures media solutions division

The pubcaster has reorganized with an aim to give clients (and agencies) a more efficient experience. (Updated)

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CBC to broadcast news to office workers

The pubcaster has inked a content distribution deal with Pattison Onestop.

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Parapan Am Games close with 2 million viewers

Overall 25% of Canadians tuned in for some part of CBC/Radio-Canada’s coverage of the games.