Articles Tagged ‘CBC/Radio Canada’

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CBC to broadcast news to office workers

The pubcaster has inked a content distribution deal with Pattison Onestop.

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Parapan Am Games close with 2 million viewers

Overall 25% of Canadians tuned in for some part of CBC/Radio-Canada’s coverage of the games.

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Should CBC go ad-free?

A Senate committee has tabled a report recommending an examination into the costs and benefits of TV advertising on CBC/Radio-Canada.

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CBC/Radio-Canada’s new sales ‘solution’

The pubcaster’s Revenue Group has become CBC and Radio-Canada Media Solutions, as the team formalizes consolidation plans across the country.

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CBC’s Hubert Lacroix: ‘I have no intention of resigning’

That defiance came as CBC toppers put details on its mobile-first programming strategy outlined earlier in the day at a heated employee town hall meeting.

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The Volkswagen-CBC Beetle Roadtrip Sessions return

The car company is back sponsoring the program, this year expanding its French market presence.

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CBC/Radio-Canada unveils FIFA World Cup sponsor list

The pubcaster will have activations from brands including Coca-Cola, CIBC and Budweiser during the broadcast, which starts on Thursday.

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CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

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CBC/Radio-Canada partners with Canadian Broadcast Sales

Details of the partnership from the CBC, and news that Jennifer Smith has been promoted to national sales director for CBC Radio 2.

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CBC signs first deal for Sochi 2014

The pubcaster has announced its first deal with Visa Canada for next year’s winter Olympic Games.

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CBC/Radio-Canada and TVA Sports ink Olympics sub-deal

TVA Sports becomes one of the cable broadcasters to receive French language content from the Sochi Games in 2014.

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CBC/Radio-Canada names new director of national sales

Michele McEnery has been appointed to the position, which she is taking over from Jerome Leys.

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CBC and TVA Sports ink FIFA World Cup coverage deal

The deal makes the sports channel a licensed broadcaster of the 2014 World Cup Brazil, and will see it air 18 live matches.

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Astral Media and Cineplex join CPAX

The media cos have joined the RTB exchange, which also includes the CBC, Rogers Media, Shaw Media, Corus, V and Tele-Quebec.

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Jolly St. MiC: Lego builds for the holidays

The brand’s “A Chimney for Santa” campaign features mega columns in Montreal with Lego-like chimneys.