Articles Tagged ‘CFL’

CFLPatch

CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.

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Belairdirect and CFL team up

The insurance co is now an official league sponsor.

Brodie Lawson, Davis Sanchez and Max Rosenberg. (Photo: Johany Jutras / CFL)

CFL goes live with Twitter

The football league has launched the first live streaming show with Twitter Canada.

Junior Turner, Travon Van

CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

GreyCupHenryBurris

Grey Cup wins the week: Numeris

The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

greyCupNissan

Nissan aims to align with truck lovers for Grey Cup

The car co is focusing its 2016 activities around promoting its new Titan truck.

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CFL turns to Twitter to reach Grey Cup super fans

The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.

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The Grey Cup gets creative with OOH

Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.

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Esurance grows brand visibility with Stampeders partnership

The U.S. auto insurance co is launching its established sports-focused branding strategy in Canada with this tie-up.

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ICYMI: Twitter adds to sales team, Google says cool it with the mobile pop-ups

In case you missed it: Jaclyn Levesque has joined Twitter Canada, Google is set to penalize mobile pages with pop-ups and TSN mics-up its players this Sunday.

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The CFL targets casual fans

Marketing lead Christina Litz has been promoted as she continues her digital push ahead of the 2016 season.

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CFL’s Grey Cup takes the week: Numeris

The CFL’s Grey Cup had the most average viewers for the week of Nov. 23 to 29.

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CFL streams the post-season

The football league is streaming its playoff games globally on YouTube, a first for a North American professional sports league.

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ICYMI: YouTube’s subscription service, Polar’s new exec

In case you missed it: YouTube is launching an ad-free subscription service, Polar has hired a former Google exec and Dive Networks signs with the CFL.