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Articles Tagged ‘CFL’

Crackle

ICYMI: Crackle leaving Canada, TSN gets up-close with the CFL

Plus, who’s headlining the iHeartRadio MMVAs?

CFLPatch

Sport Clips waggles with the CFL

The league’s podcast has a new presenting sponsor looking to leverage athletes at the local level.

Kelly Shouldice

CFL promotes Kelly Shouldice, focuses on content

Shouldice says the growth in new content’s audiences correlates with a boost to the CFL’s more traditional stats.

GreyCup2017

Grey Cup tops the ratings: Numeris

Plus, The Indian Detective enters the top-five.

Argos Snow

Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.

GreyCup2017

Overnights show Grey Cup audience increased

After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.

footballShutterstock

Grey Cup lines up its sponsors

Brands returning to the action include Nissan, Shaw and more.

Junior Turner, Travon Van

Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

ArgosWin

CFL division finals draw larger audiences

Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.

CFLPatch

CFL jersey patch up for bid

With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.

footballShutterstock

Belairdirect and CFL team up

The insurance co is now an official league sponsor.

Brodie Lawson, Davis Sanchez and Max Rosenberg. (Photo: Johany Jutras / CFL)

CFL goes live with Twitter

The football league has launched the first live streaming show with Twitter Canada.

Junior Turner, Travon Van

CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

GreyCupHenryBurris

Grey Cup wins the week: Numeris

The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.