Articles Tagged ‘Chevrolet’

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Amazing Race Canada debuts sponsored Twitter Moments

The Canadian reality show is using the social feature to further its partnership with Chevrolet and increase fan engagement.

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The Amazing Race Canada adds four new sponsors

Plus, Chevrolet has expanded its partnership to give away another vehicle.

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ET Canada, Chevy return as partners on music contest

The campaign is adding more social support this time around.

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Trade deadline draws NHL fans to TSN’s channels

A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.

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How Chevrolet used Twitter to tap hockey families

Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.

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Hotels.com and MEC sign on for Amazing Race Canada

The two new sponsors join three returning partners as the show prepares to launch its fourth season.

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Chevrolet buys the top: Media Monitors

The car co bought the most radio advertising in Toronto for the week of June 22 to 28.

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The sponsors behind the CBC’s Pan Am/Parapan Am push

Who has signed on to the games, and the CBC’s new app strategy.

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Hudson’s Bay buys the top spots: Media Monitors

The retailer purchased the most radio advertising in Montreal and Toronto for April 20 to 26.

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Chevrolet drives off with the top spot: Media Monitors

The dealer association bought the most advertising time in Toronto for the week of March 16 to 22.

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Chevrolet buys the top: Media Monitors

Car companies took the first four spots in Toronto for the week of March 9 to 15.

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Ford Lincoln tops the week: Media Monitors

The car co bought the most radio advertising in Toronto for the week of Dec. 22 to 28.

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The Amazing Race Canada adds Petro-Canada, Scotiabank

Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.

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Scotiabank takes Best of Show at Sponsorship Marketing Awards

The retail bank also picked up three gold awards and one distinction honour.

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Sponsors unveiled for second season of Amazing Race Canada

Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.