Articles Tagged ‘CHL’

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CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

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ICYMI: CIBC partners with CHL, Yellow Pages acquires Totem

In case you missed it: CIBC’s five-year deal with the Canadian Hockey League, Yellow Pages expands its B2B portfolio and Outfront Media sets up in Sainte-Jérôme.

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Sportsnet pens another 12-year hockey deal

The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.

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Subway keeps skating with the CHL

The QSR is now the official training restaurant of the league, and will promote the partnership with TV and in-store advertising.