Articles Tagged ‘Chris Overholt’

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OverActive Media gets into events with new acquisition

The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.

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Former Google manager gets into e-sports

Mike Armstrong will work to raise OverActive’s profile on a global stage as it courts audiences and brands.

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OverActive Media makes international play with Splyce acquisition

The e-sports company now operates on a global scale, opening itself up to bigger brand deals.

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HP signs on to Toronto e-sports league as sponsor

The Toronto franchise of the Overwatch League launched on Oct. 24 with an event sponsored by HP Omen, Redbull and alcohol brands Diageo and Ace Hill.

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Adidas Canada joins the Olympic team

The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.