Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.
November 20, 2014
From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.
March 20, 2014
From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
April 1, 2013