Articles Tagged ‘Chris Williams’

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ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

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Advertisers are losing less to bot fraud: study

The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.

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Study finds under 50% of its impressions viewable and valid

All marketers measured in a new bot fraud study from the ACA had invalid traffic in their campaigns.

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The ACA dives in to what programmatic really costs

Advertisers want to know how much programmatic ad spend is going to actual ads and how much is too much to spend on data.

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ACA joins the Media Rating Council

VP of digital Chris Williams with details on why it was important to align with the organization.

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Blog: It’s time to turn on the lights

ACA’s VP Digital, Chris Williams, on the questions advertisers must ask themselves about their digital media supply chain.

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Chris Williams joins the ACA

The former president of IAB Canada lands a VP role with the industry body, as it evolves its digital mission.

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WFA releases ad-fraud guidelines

The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.

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ICYMI: Carte Blanche competition announced, Chris Williams’ new gig

In case you missed it: Astral OOH announces creative competition, CBC adds more winter sports and Bell Media will broadcast iHeartRadio’s music awards in 2016.

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Blog: The dummy’s guide to fraud detection techniques

Chris Williams and Ehsan Mokhtari explain the pros and cons of in-line and in-parallel processes for dealing with bots and spiders.

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Building a magic fraud-free kingdom

Some argue that containing fraud isn’t so hard if the industry seals access points in its supply chain.

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Blog: Introducing the technology agent

Chris Williams suggests a third-party technology agent could help advertisers set and assess quality objectives for digital media plans.

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Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.

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Juice Mobile makes push on 100% viewability for mobile

The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.

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New president announced at IAB Canada

Sonia Carreno has been tapped to lead the association.