Articles Tagged ‘Chris Williams’

Chris Williams 2016

Blog: How long is a piece of (media) string?

The ACA’s Chris Williams challenges the notion that metrics have always been black and white, but is confident that digital players will soon find a leading approach.

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ACA joins forces with WFA’s new working group

The World Federation of Advertisers’ new working group gathered during AWNY with a mandate to find a cross-industry consensus on key global measurement principles.

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SVODs and ads: It’s complicated

With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.

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How the influencer landscape will shape up in 2019

How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?

Chris Williams 2016

Chris Williams on the new walled gardens

The ACA’s VP of digital warns that the rise of Amazon will start a new trend in the online ad market.

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Unpacking Instagram’s fake follower purge

The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.

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MRC gets granular with updated brand safety guidelines

This is the first significant update to the guidelines since 2012.

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ACA tells members to only buy ads from ads.txt sites

The fraud-fighting tool has proven effective, and the association wants the industry to take the next step.

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In the year since Pritchard’s utlimatum, what has changed?

Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.

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Google’s refunds greeted with cautious optimism in fraud fight

A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.

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How will the IAB’s ads.txt change Canada’s ad fraud conversation?

Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.

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ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

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Advertisers are losing less to bot fraud: study

The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.

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Study finds under 50% of its impressions viewable and valid

All marketers measured in a new bot fraud study from the ACA had invalid traffic in their campaigns.

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The ACA dives in to what programmatic really costs

Advertisers want to know how much programmatic ad spend is going to actual ads and how much is too much to spend on data.