Articles Tagged ‘Christina Litz’

MiC Round Table July25-33

The art, the science and all the data: The pace of change

Agency leads and top marketers discuss how to compete in the changing marketplace, and what trends they’d like to see left in 2017.

christinaDevonLoriAndrew

Tech, talent and creeping competition: The pace of change

The latest Media in Canada roundtable brought media agency leads and brand execs together to discuss change and competition in the industry.

Junior Turner, Travon Van

CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

twitter mirror

CFL turns to Twitter to reach Grey Cup super fans

The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.

christinaLitz

The CFL targets casual fans

Marketing lead Christina Litz has been promoted as she continues her digital push ahead of the 2016 season.

footballShutterstock

CFL streams the post-season

The football league is streaming its playoff games globally on YouTube, a first for a North American professional sports league.

Screen Shot 2015-05-07 at 9.59.45 AM

CFL touches down with Whistle Sports

The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.

battleship1

CFL trades in helmets for Jenga and Battleship

The football league is producing new YouTube series to reach younger audiences.

JillianHarris

The rise of retail-tainment

Retailers and entertainment companies are increasingly allowing consumers to shop the show, as branded content takes on a different spin.

Corus ivillage

Corus takes over operations of iVillage Canada

The media co has deepened its partnership with NBCUniversal and will rep the ad inventory for the network of women’s lifestyle sites.