Articles Tagged ‘CIBC’

Data Dive: Pan Am Games get Canadians talking


According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.

The sponsors behind the CBC’s Pan Am/Parapan Am push


Who has signed on to the games, and the CBC’s new app strategy.

Toronto Pan Am Games begin countdown to 2015


Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.

Spotted! CBC’s soccer experience at the Eaton Centre


The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.

Molson Coors planning Olympic-like activation at Pan Am Games


The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.

CIBC takes top spot: Media Monitors


The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.

CIBC teams with Canadian Paralympic Committee


The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.

American Express proposes an alternative

DigitalOut Of HomeTelevision

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

CIBC cherishes the moments

DigitalOut Of HomePrintSocial

The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.

Shaw partners with CIBC on Income Property


The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.