Articles Tagged ‘CIBC’

Pan Am Games, Toronto, summer, fireworks

Data Dive: Pan Am Games get Canadians talking

According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.

Pan Am Games, Toronto, sports, 2015

The sponsors behind the CBC’s Pan Am/Parapan Am push

Who has signed on to the games, and the CBC’s new app strategy.


Toronto Pan Am Games begin countdown to 2015

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.

Trinity Way CBC FIFA Lounge

Spotted! CBC’s soccer experience at the Eaton Centre

The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.

beer stock photo

Molson Coors planning Olympic-like activation at Pan Am Games

The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.

Copied from Playback - radio7

CIBC takes top spot: Media Monitors

The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.


CIBC teams with Canadian Paralympic Committee

The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.


American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

CIBC cure

CIBC cherishes the moments

The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.


Shaw partners with CIBC on Income Property

The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.