Articles Tagged ‘CIBC’
CIBC goes digital to engage with hockey fans
The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.
Which brands are investing on Canadian side of simsub divide?
From beer to banks to video games, here are the advertisers that will have a presence during the big game.
ICYMI: CIBC partners with CHL, Yellow Pages acquires Totem
In case you missed it: CIBC’s five-year deal with the Canadian Hockey League, Yellow Pages expands its B2B portfolio and Outfront Media sets up in Sainte-Jérôme.
CBC/Radio-Canada preps for Canada 150
The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.
Spotted! CIBC’s talking fuselage
Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.
The sponsors behind the CBC’s Pan Am/Parapan Am push
Who has signed on to the games, and the CBC’s new app strategy.
Toronto Pan Am Games begin countdown to 2015
Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.
Spotted! CBC’s soccer experience at the Eaton Centre
The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.
Molson Coors planning Olympic-like activation at Pan Am Games
The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.
CIBC takes top spot: Media Monitors
The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.
CIBC teams with Canadian Paralympic Committee
The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.
American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
Shaw partners with CIBC on Income Property
The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.