Articles Tagged ‘CIBC’

Canadian Paralympic Committee -Sponsorships--Every minute of act

More Paralympic content than ever to be broadcast

Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.


CIBC partners with Buyers Bootcamp

Scott McGillivray is back to help flip houses with the financial institution carrying its five-year HGTV partnership forward.


CIBC goes digital to engage with hockey fans

The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

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Which brands are investing on Canadian side of simsub divide?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.


ICYMI: CIBC partners with CHL, Yellow Pages acquires Totem

In case you missed it: CIBC’s five-year deal with the Canadian Hockey League, Yellow Pages expands its B2B portfolio and Outfront Media sets up in Sainte-Jérôme.


CBC/Radio-Canada preps for Canada 150

The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.


Spotted! CIBC’s talking fuselage

Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.

Pan Am Games, Toronto, summer, fireworks

Data Dive: Pan Am Games get Canadians talking

According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.

Pan Am Games, Toronto, sports, 2015

The sponsors behind the CBC’s Pan Am/Parapan Am push

Who has signed on to the games, and the CBC’s new app strategy.


Toronto Pan Am Games begin countdown to 2015

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.

Trinity Way CBC FIFA Lounge

Spotted! CBC’s soccer experience at the Eaton Centre

The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.

beer stock photo

Molson Coors planning Olympic-like activation at Pan Am Games

The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.

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CIBC takes top spot: Media Monitors

The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.


CIBC teams with Canadian Paralympic Committee

The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.


American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.