Articles Tagged ‘CIBC’
CBC/Radio-Canada preps for Canada 150
The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.
Spotted! CIBC’s talking fuselage
Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.
The sponsors behind the CBC’s Pan Am/Parapan Am push
Who has signed on to the games, and the CBC’s new app strategy.
Toronto Pan Am Games begin countdown to 2015
Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.
Spotted! CBC’s soccer experience at the Eaton Centre
The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.
Molson Coors planning Olympic-like activation at Pan Am Games
The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.
CIBC takes top spot: Media Monitors
The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.
CIBC teams with Canadian Paralympic Committee
The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.
American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
Shaw partners with CIBC on Income Property
The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.
Pattison Outdoor named official OOH supplier for 2015 Pan Am Games
The company will offer billboards and transit ad space at the national level, with an emphasis on Toronto.
SMCC names new chair
Dan MacKenzie from NBA Canada takes over the post, heading a board of 15 directors.
MediaCom wins CIBC
The win comes following a nine-month review, and sees the GroupM agency take over the account from ZenithOptimedia.