Articles Tagged ‘CIBC’



Toronto Pan Am Games begin countdown to 2015

Sponsorship

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.



Spotted! CBC’s soccer experience at the Eaton Centre

Experiential

The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.



Molson Coors planning Olympic-like activation at Pan Am Games

Sponsorship

The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.



CIBC takes top spot: Media Monitors

Radio

The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.



CIBC teams with Canadian Paralympic Committee

Sponsorship

The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.



American Express proposes an alternative

DigitalOut Of HomeTelevision

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.



CIBC cherishes the moments

DigitalOut Of HomePrintSocial

The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.



Shaw partners with CIBC on Income Property

SponsorshipTelevision

The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.



Pattison Outdoor named official OOH supplier for 2015 Pan Am Games

Out Of HomeSponsorship

The company will offer billboards and transit ad space at the national level, with an emphasis on Toronto.



SMCC names new chair

Sponsorship

Dan MacKenzie from NBA Canada takes over the post, heading a board of 15 directors.