Articles Tagged ‘CIBC’

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ICYMI: CIBC partners with CHL, Yellow Pages acquires Totem

In case you missed it: CIBC’s five-year deal with the Canadian Hockey League, Yellow Pages expands its B2B portfolio and Outfront Media sets up in Sainte-Jérôme.

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CBC/Radio-Canada preps for Canada 150

The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.

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Spotted! CIBC’s talking fuselage

Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.

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Data Dive: Pan Am Games get Canadians talking

According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.

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The sponsors behind the CBC’s Pan Am/Parapan Am push

Who has signed on to the games, and the CBC’s new app strategy.

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Toronto Pan Am Games begin countdown to 2015

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.

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Spotted! CBC’s soccer experience at the Eaton Centre

The broadcaster is bringing giant video walls and soccer-themed activities to the Toronto mall so fans can watch the FIFA World Cup together.

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Molson Coors planning Olympic-like activation at Pan Am Games

The official beer and cider supplier is looking to create something similar to Vancouver 2010′s Molson Canadian Hockey House in Toronto in 2015.

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CIBC takes top spot: Media Monitors

The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.

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CIBC teams with Canadian Paralympic Committee

The four-year partnership makes CIBC the exclusive banking partner of the organization, giving it rights to associate itself with the Sochi and Rio Paralympic Games and the Toronto Pan Am Games.

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American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

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CIBC cherishes the moments

The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.

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Shaw partners with CIBC on Income Property

The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.

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Pattison Outdoor named official OOH supplier for 2015 Pan Am Games

The company will offer billboards and transit ad space at the national level, with an emphasis on Toronto.

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SMCC names new chair

Dan MacKenzie from NBA Canada takes over the post, heading a board of 15 directors.