Articles Tagged ‘Cineplex’
Audi shakes it up with Canada’s first 4DX ad
Marketing director Christian Schueller said being first to the market is a great bragging right for the brand, but more importantly it helps to position the automaker as a tech leader.
ICYMI: New hosts for the Junos, Twitter adds analytics for Moments
In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.
Cineplex presses play on 2017 gaming championships
Since last year, the theatre chain has played host to thousands of one-day gaming events as popularity in the e-sports vertical soars.
Putting moviegoers in the (distracted) driver’s seat
TimePlay has partnered with a group of non-profits on a virtual choose-your-own-adventure journey aimed at avoiding real-life tragedy.
ICYMI: comScore expands mobile reporting, Newad wins two
In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.
EB Games signs e-sports deal
WorldGaming exec Wim Stocks on signing with the retailer and plans to expand the reach of the Cineplex WorldGaming Canadian Tournaments to new audiences.
Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Cineplex takes to the beaches
The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).
Panoramic screens coming to Cineplex
Multi-screen cinemas will be coming to three cities later this month for Star Trek Beyond, with advertising options open to potential partners.
Exploring a new frontier for experiential advertising
With Cineplex’s new 4D theatre opening in Toronto this summer, advertisers can leverage the tech to give viewers a feel for their products.
ICYMI: Sportsnet layoffs, Heineken’s new shop
In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.
ICYMI: CBC Radio’s Serial play, CraveTV comes to Shaw
In case you missed it: CBC Radio has launched its Someone Knows Something podcast, CraveTV is now available to Shaw customers and Cineplex is set to crown an e-sports champion.
Cineplex bags Roundhouse Park location for new Rec Room
The media and entertainment co has announced its third Rec Room location will be in a major Toronto tourism centre.
The force awakens for Cineplex
With crowds flocking to see the latest Star Wars film, the Toronto-based co experienced record-breaking revenues to close out the final quarter of 2015.
ICYMI: Xaxis names COO, Cineplex brightens Blue Monday
In case you missed it: Xaxis has named Nicolle Pangis as its new global COO, Groupe Media TFO has a new look and Cineplex is offering a Blue Monday special.