Articles Tagged ‘Cineplex’

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ICYMI: CBC sets Alias Grace premiere date, GroupM launches new content company

In case you missed it: Smak has also hired Amanda Ploughman and Cineplex is opening another Rec Room.

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Cineplex Media reports record first quarter

Sponsorship and other media associated with eSports were key drivers for growth.

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Audi shakes it up with Canada’s first 4DX ad

Marketing director Christian Schueller said being first to the market is a great bragging right for the brand, but more importantly it helps to position the automaker as a tech leader.

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ICYMI: New hosts for the Junos, Twitter adds analytics for Moments

In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.

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Cineplex presses play on 2017 gaming championships

Since last year, the theatre chain has played host to thousands of one-day gaming events as popularity in the e-sports vertical soars.

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Putting moviegoers in the (distracted) driver’s seat

TimePlay has partnered with a group of non-profits on a virtual choose-your-own-adventure journey aimed at avoiding real-life tragedy.

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ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

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EB Games signs e-sports deal

WorldGaming exec Wim Stocks on signing with the retailer and plans to expand the reach of the Cineplex WorldGaming Canadian Tournaments to new audiences.

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Spotted! Cineplex gets creative with popcorn

The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.

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Cineplex takes to the beaches

The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).

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Panoramic screens coming to Cineplex

Multi-screen cinemas will be coming to three cities later this month for Star Trek Beyond, with advertising options open to potential partners.

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Exploring a new frontier for experiential advertising

With Cineplex’s new 4D theatre opening in Toronto this summer, advertisers can leverage the tech to give viewers a feel for their products.

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ICYMI: Sportsnet layoffs, Heineken’s new shop

In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.

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ICYMI: CBC Radio’s Serial play, CraveTV comes to Shaw

In case you missed it: CBC Radio has launched its Someone Knows Something podcast, CraveTV is now available to Shaw customers and Cineplex is set to crown an e-sports champion.

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Cineplex bags Roundhouse Park location for new Rec Room

The media and entertainment co has announced its third Rec Room location will be in a major Toronto tourism centre.