Articles Tagged ‘Cineplex’
Spotted! Mazda puts moviegoers in the driver’s seat
Out Of HomeThe car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.
![BUZZ[2][2]](http://cdn.mediaincanada.com/wp/wp-content/uploads/2013/01/BUZZ22-160x120.jpg?8766fc "BUZZ[2][2]")
Axe launches out of this world promotion
DigitalExperientialPrintTelevisionThe men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.
Scene targets mobile gamers with Kiip
MobileThe entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.
Virgin Radio 96 mixes media
Out Of HomeRadioIn addition to TV and online placements, the Astral-owned station has created a billboard that presents an RSS feed of music airing on the station in real time.
Cineplex posts solid Q1 earnings on The Hunger Games attendance
Out Of HomeShowing major Hollywood tentpoles like The Hunger Games and The Avengers on giant screens is fending off competition from home theatre systems, says Cineplex CEO Ellis Jacob.
Cineplex Q4 earnings rise, despite falling theatre attendance
Out Of HomeMedia revenues jumped to a new high for the year, which saw the launch of interactive ads through TimePlay.
Cineplex to install another 100 RealD 3D systems across its circuit
Out Of HomeThe Canadian exhibitor continues to digitize its circuit to offer 3D films and other digital attractions that command premium ticket prices.
The Genie Awards launch campaign
Out Of HomeTelevisionThe awards organization launches its largest-ever campaign to draw viewers to the show.
Toyota’s Scion iQ goes to the big screen
Out Of HomeThe world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.
Scene promotes your crew
DigitalThe movie rewards program has launched Scenetourage, awarding more points to users who see movies with family and friends.
