Articles Tagged ‘Cineplex’

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Cineplex adds VR to its offerings

For Cineplex, it’s a chance to up its premium content offerings, while IMAX sees it as a opportunity to bring VR mainstream.

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TimePlay poised to expand following funding boost

The company, which largely works with Cineplex, is set to expand into new verticals.

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ICYMI: Net sales down at WPP, Facebook updates Journalism Project

Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.

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Playoff hockey hurt Cineplex Media’s Q2 ad revenue

Despite ad revenue dips, the company posted gains in overall revenue for the quarter.

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ICYMI: Stingray’s new milestone, Waze hit Android Auto

Plus: Love Nature brings its 4K offering to Videotron.

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Cineplex tees off with new partnership

The company’s partnership with TopGolf will help its strategy to become known as a broader entertainment company, and will integrate digital OOH advertising opportunities.

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ICYMI: CBC sets Alias Grace premiere date, GroupM launches new content company

In case you missed it: Smak has also hired Amanda Ploughman and Cineplex is opening another Rec Room.

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Cineplex Media reports record first quarter

Sponsorship and other media associated with eSports were key drivers for growth.

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Audi shakes it up with Canada’s first 4DX ad

Marketing director Christian Schueller said being first to the market is a great bragging right for the brand, but more importantly it helps to position the automaker as a tech leader.

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ICYMI: New hosts for the Junos, Twitter adds analytics for Moments

In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.

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Cineplex presses play on 2017 gaming championships

Since last year, the theatre chain has played host to thousands of one-day gaming events as popularity in the e-sports vertical soars.

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Putting moviegoers in the (distracted) driver’s seat

TimePlay has partnered with a group of non-profits on a virtual choose-your-own-adventure journey aimed at avoiding real-life tragedy.

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ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

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EB Games signs e-sports deal

WorldGaming exec Wim Stocks on signing with the retailer and plans to expand the reach of the Cineplex WorldGaming Canadian Tournaments to new audiences.

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Spotted! Cineplex gets creative with popcorn

The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.