Articles Tagged ‘Cineplex’

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ICYMI: Fall TV pick-ups, Cineplex gives back

In case you missed it: Two of CTV’s new dramas are booked for the full season and experiential agency Trojan1 has a new name and focus.

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ICYMI: Cineplex announces second Rec Room in Alberta

In case you missed it: Shaw Media builds its content team and ZoomerMedia tasks one of its own to build its TV content strategy and evolve its platforms.

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Projecting a U.N. message on the big screen

With a heady goal to reach all Canadians, Cineplex launches the international organization’s campaign with a screen ad spot and a special activation.

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Cineplex’s eSports play

The company is leveling up, acquiring U.S. platform WorldGaming and announcing plans for local and national tournaments.

Photo: atomicjeep, Flickr Creative Commons

Cineplex posts record-setting revenue in Q2

The exhibitor reported overall revenue hit $345.5 million for the three months ending June 30, marking a new all-time record.

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Cineplex brings eSports to its screens

The entertainment company has announced the airing of an eSports doc and a live screening of a tournament from Germany.

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Spotted! Cineplex goes for a virtual fright-fest

The media co has rolled out an Oculus Rift experience to promote Insidious 3.

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Revlon’s ‘love’-ly cinema play

Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.

Photo: norlon, Flickr Creative Commons

Cineplex unveils The Rec Room as latest arcade gaming foray

The social destination will also feature live music, comedy acts and extensive food offerings.

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Cineplex gets playful with new partner

The ins and outs of the entertainment company’s new multi-platform deal with Toys “R” Us Canada.

Photo: norlon, Flickr Creative Commons

Cineplex Q3 earnings hit by soft summer box office

Higher concessions revenue offset the impact of dud movies and falling attendance.

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Cineplex plays with patrons

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.

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Canadian Women’s Foundation shines light on human trafficking

The organization is aiming to get people involved in the issue with its new cross-platform and interactive campaign.

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Cineplex partners with Oxford Properties for digital signage

The two companies will work together to build out new screen systems in each of Oxford’s 10 malls across Canada.

Photo: norlon, Flickr Creative Commons

Cineplex books reduced first quarter earnings

A bad winter and a weaker film slate impacted the bottom line at the Canadian exhibition giant, but ad revenues were up for the quarter.