Articles Tagged ‘Claude Galipeau’

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Torstar names Claude Galipeau CRO

The former Yahoo Canada country manager will lead and manage client revenue.

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Blog: Big data now rules the ad world

Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.

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Yahoo Canada sites to trigger ads based on real-time events

Advertisers looking to reach consumers on the online media company’s portfolio of sites can now run adaptable campaigns across platforms.

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Canada’s insatiable app-etite

New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.

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Yahoo launches native ad unit extension

The company has expanded the capabilities of its Gemini video ad unit to allow marketers increased targeting for video app-install ads.

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How a content experiment drove trips to Autotrader.ca

The automotive sales website used native advertising to spur pre-purchase research.

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Yahoo rolls out in-stream ads in Canada

The native units will appear in content streams across platforms on the company’s homepage, apps and email service.

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IAB Canada adds new board members

Paul Burns from Shaw Media and Yahoo Canada’s Claude Galipeau are joining the organization’s board of directors effective immediately.

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Yahoo Canada following in US footsteps

Country manager Claude Galipeau speaks about Yahoo Canada’s video initiatives and shares which Canadian originals are Yahoo Screen’s biggest hits.

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Yahoo’s latest updates

Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.

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Yahoo! Canada names new country manager

Claude Galipeau is joining the company in the role, which will see him responsible for sales and operations in Canada.