Articles Tagged ‘CMA’

digital trends

Marketers are putting programmatic back in agencies’ hands: study

This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.

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Digital video on the rise for brands, agencies: study

The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.

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ICYMI: Sportsnet preps for Trade Deadline

Plus, CMA and NABS have partnered to raise awareness, and a radio veteran has joined The New Classical.

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How the CMA is ringing in Data Privacy Day

Association president Sarah Clodman says policies need to be more straightforward, and that when they are, brand affinity grows.

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Media agencies take CMA Gold

Mindshare, Touché and UM all took home trophies.

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Marketers prep as the clock ticks on GDPR

With less than 24 hours until the European Union’s new rules come into effect, marketers are bracing for the impact in Canada.

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CRTC and global partners go spam hunting

While details remain thin, industry groups praise progress in the search for bad actors.

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Committee recommends opt-in changes for PIPEDA

Industry groups are poring over 19 proposed changes to online privacy and data collection rules.

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Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.

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Meet the judges: Super Bowl Canadian Ad Challenge

CTV and the CMA reveal the industry members who will be judging the contest for free air time during the football fiesta.

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CTV and CMA launch Canadian Super Bowl ad challenge

The initiative calls on Canadian agencies to create unique ad content around the big game, with a chance to win ad time during the football fiesta.

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Mobile ad spend to make biggest jump: report

A new study from the Canadian Marketing Association runs down ad spend in Canada, and predicts mobile will see the most growth between now and 2016.