Articles Tagged ‘CMA’


CRTC and global partners go spam hunting

While details remain thin, industry groups praise progress in the search for bad actors.

Creative Commons - Coolcaesar

Committee recommends opt-in changes for PIPEDA

Industry groups are poring over 19 proposed changes to online privacy and data collection rules.


Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.


Meet the judges: Super Bowl Canadian Ad Challenge

CTV and the CMA reveal the industry members who will be judging the contest for free air time during the football fiesta.


CTV and CMA launch Canadian Super Bowl ad challenge

The initiative calls on Canadian agencies to create unique ad content around the big game, with a chance to win ad time during the football fiesta.


Mobile ad spend to make biggest jump: report

A new study from the Canadian Marketing Association runs down ad spend in Canada, and predicts mobile will see the most growth between now and 2016.