Articles Tagged ‘CMDC’



Blog: What’s your take on impossible ideas?

blogs

Cathy Collier, CEO at OMD Canada and co-chair of the CMDC’s 20/20 Vision conference, on what Mick Ebeling of Not Impossible Labs can teach the industry about overcoming seemingly insurmountable problems.



Reactions roll out to Let’s Talk phase two

Television

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.



SXSW: Where the ‘S’ stands for sticky

blogs

CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).



SXSW: Moving branded content to the next level

blogs

CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.



Working group required for set-top box measurement: CRTC

Television

When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.



Bruce Neve to helm CMDC

People Moves

The CEO of SMV Group says that the industry association will focus on online transparency and creating positive results for clients.



VOD viewers like to laugh

Television

A new survey of VOD viewing from TVB, CMDC and Numeris show sitcoms are the most-viewed category and women are doing the majority of the viewing on the platform.



CMDC and ACA call for ads to continue on CBC

DigitalMobileSponsorshipTelevision

The associations made the case to the Standing Senate Committee on Transportation and Communications last night.



It’s time to press play on commercializing VOD: blog

blogs

Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.



Canadian industry to test VOD usage

Television

The CMDC and TVB are setting up a test to discover the size, profile and viewing habits of Canadian VOD users, following an industry meeting last week.