Articles Tagged ‘Coca-Cola’



How Vitaminwater has shifted its spend for 2014

Digitalscreening-roomTelevision

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.



Toronto Pan Am Games begin countdown to 2015

Sponsorship

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.



Canada strikes out in Media at Cannes

Awards

Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



TSN launches BarDown.com

Digital

TSN combines sports and pop culture in new outlet to feature original video, viral content and a branded video series from sponsor Coke Zero.



Unexpected activations you may have missed

DigitalOut Of HomePrint

From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.



CBC/Radio-Canada reveals first Olympic partners

Sponsorship

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.



Coca-Cola opens happiness with kindness

DigitalExperientialOut Of HomeSocialTelevision

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.



Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good

blogs

Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.



MuchMusic unveils sponsor lineup for 2013 MMVAs

Sponsorship

Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.