Articles Tagged ‘Coca-Cola’

gunn report

OMD tops 2015 Gunn Report

The media agency has won the honour for most global media wins for the 10th consecutive year.

Screen Shot 2016-02-08 at 3.07.26 pm

Celebrating Gong Xi Fa Cai with a Coke

Experiencing a surge in brand loyalty among Chinese Canadians, the brand expanded its presence at this year’s celebrations.

Copied from strategy - 151122_SMARTWATER__IMG_6016

Spotted! An artistic look at Smartwater

The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.

Image 1_Coca Cola_Cieslok Media

Inaugurating Canada’s largest vertical screen

Coca-Cola’s #MakeSomeoneHappy campaign launches on Cieslok Media’s newest digital addition to Yonge-Dundas Square.


Facebook’s new low-tech video unit

The platform has a new ad option that allows clients to put photos together and form a video slideshow.


Brands look for ‘Insta’ results

Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.


Spotify launches in Canada

One of the leading music streaming services has brought its catalogue of 20 million songs north of the border, with an ad-supported free version.


How Vitaminwater has shifted its spend for 2014

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.


Toronto Pan Am Games begin countdown to 2015

Organizers and sponsors are hosting a countdown celebration this weekend, with activations like CIBC’s human foosball.

Copied from strategy - Screen Shot 2014-06-17 at 10.51.08 AM

Canada strikes out in Media at Cannes

Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.


AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

bardown launch

TSN launches

TSN combines sports and pop culture in new outlet to feature original video, viral content and a branded video series from sponsor Coke Zero.

cocacola wrapping paper

Unexpected activations you may have missed

From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.

Copied from Playback - Olympic Rings

CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

coca cola kindness

Coca-Cola opens happiness with kindness

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.