Articles Tagged ‘comScore’
IAB talks fraud, accountability and chicken nuggets
The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.
ICYMI: Free For All bolsters leadership, Home to Win returns
In case you missed it: people moves at Free For All and Peloton Media, a new History SVOD and more.
ICYMI: comScore expands mobile reporting, Newad wins two
In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
What online banking can teach you about mobile use in Canada
The number of Canadians going mobile-only for banking over-indexes that of the general population, according to numbers from comScore.
Adobe partners with comScore
The partnership strengthens the duo’s ability to provide insights on the manner, time and device on which content and ads are being consumed.
How is viewability impacting your online campaign?
A new comScore report shows a linear relationship between effectiveness and viewability.
ComScore, Retrak finalize union
The new body will give marketers a single source for measuring large volumes of activity across platforms.
Show and tell: media measurement in flux
PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.
How media was consumed in 2015: report
Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.
Mobile engagement passes desktop
According to the latest numbers from ComScore, mobile engagement has beaten desktop for the first time on record.
ComScore to acquire Rentrak
The combined company aims to introduce a more expanded and precise measurement system.
ComScore expands viewability offering
The measurement company and partner Addictive Mobility have expanded what they report as part of a push to increase transparency around mobile campaigns.