Articles Tagged ‘comScore’

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Numeris to test cross-platform measurement

The TV measurement authority has teamed with Kantar Media and comScore.

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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IAB’s state of the digital nation: Three big takeaways

Just how much do Canadians hate ads? Will there ever be a satisfying answer to the brand safety problem? And just how much should advertisers care about clicks?

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ComScore adds multiplatform video measurement for Canada

The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.

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ComScore introduces free viewability measurement

The measurement firm wants clients to focus on deeper metrics.

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ICYMI: New Rogers CEO starts next week, Lyne Robitaille to lead magazines at TVA

In case you missed it: Joe Natale is starting at Rogers next Wednesday, Lyne Robitaille is adding supervision of TVA Publications to her role and Arlene Dickinson is returning to Dragons’ Den.

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Canadian mobile use lags other major markets

According to a new comScore report, 40% of Canadians that are mobile-only are between the ages of 45 and 54.

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Facebook discloses error on Instant Articles

Third-party measurement company comScore has found that iPhone traffic on the articles were under-reported for about two months.

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IAB talks fraud, accountability and chicken nuggets

The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.

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ICYMI: Free For All bolsters leadership, Home to Win returns

In case you missed it: people moves at Free For All and Peloton Media, a new History SVOD and more.

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ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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What online banking can teach you about mobile use in Canada

The number of Canadians going mobile-only for banking over-indexes that of the general population, according to numbers from comScore.

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Entertainment content hardest hit by ad blockers: IAB Canada

Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.

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Half of Canadian digital ads not seen in Q1: Study

New digital numbers from comScore delve into viewability, ad fraud and ad blocking.