Articles Tagged ‘comScore’



Mobile-only audiences on the rise: report

MobileResearch

Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.



ComScore’s Industry Trust launches in Canada

DigitalMobile

The program is designed to allow more transparency between programmatic buyers and sellers, and is live in Canada starting May 1.



Canadian mobile subscribers post record video viewing

MobileResearch

According to comScore’s 2015 Canada Digital Future in Focus, there has been a 76% jump in the amount of people watching mobile video nearly every day.



BCON wrap: seven lessons on branded content

News

From how to work with The Onion to how to get your content shared, here are a few key takeaways from yesterday’s event.



On the MiC: ComScore’s co-founder on video metrics

DigitalResearch

Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.



NABS honours Brent Lowe-Bernie

Awards

The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.



ComScore and Kantar partner on cross-media measurement

Research

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.



OOH drives mobile action: study

Research

The comScore data finds mobile users who view OOH are taking actions like looking up store locations.



Apps reign on tablet and smartphones: comScore

MobileResearch

Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.



ComScore moves to build trust in programmatic

Digital

Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.