Articles Tagged ‘comScore’

mobileShutterstock

IAB talks fraud, accountability and chicken nuggets

The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.

homeToWin

ICYMI: Free For All bolsters leadership, Home to Win returns

In case you missed it: people moves at Free For All and Peloton Media, a new History SVOD and more.

mobileShutterstock

ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

Copied from strategy - escalator

One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

mobileBankingShutterstock

What online banking can teach you about mobile use in Canada

The number of Canadians going mobile-only for banking over-indexes that of the general population, according to numbers from comScore.

mobileShutterstock

Entertainment content hardest hit by ad blockers: IAB Canada

Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.

computer

Half of Canadian digital ads not seen in Q1: Study

New digital numbers from comScore delve into viewability, ad fraud and ad blocking.

MultiscreenShutterstock

Adobe partners with comScore

The partnership strengthens the duo’s ability to provide insights on the manner, time and device on which content and ads are being consumed.

facebook, twitter, instagram, pinterest

How is viewability impacting your online campaign?

A new comScore report shows a linear relationship between effectiveness and viewability.

comscorerentrak

ComScore, Retrak finalize union

The new body will give marketers a single source for measuring large volumes of activity across platforms.

RobYoung

Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

CMUST

How media was consumed in 2015: report

Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.

smartphoneShutterstock

Mobile engagement passes desktop

According to the latest numbers from ComScore, mobile engagement has beaten desktop for the first time on record.

handshakeShutterstock

ComScore to acquire Rentrak

The combined company aims to introduce a more expanded and precise measurement system.

computerscreenshutterstock

ComScore expands viewability offering

The measurement company and partner Addictive Mobility have expanded what they report as part of a push to increase transparency around mobile campaigns.