Articles Tagged ‘comScore’



Bryan Segal named CEO at Engagement Labs

People Moves

The former comScore VP is heading up the social media metrics and content amplification shop.



ComScore locks in partners for in-app measurement tool

Mobile

Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.



Nearly half of digital minutes are spent on mobile: comScore

DigitalMobileResearch

The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.



Making the message fit the medium

DigitalFeaturesTelevision

Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.



The analytics dilemma

DigitalMobileTelevision

A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.



BrightRoll rolls out new features

DigitalMobile

The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.



PMB and comScore release fused database

Research

Data from the two organizations show website reach is up and print readership numbers remain steady this spring.



Canadians among most highly engaged web users: comScore

Research

The web analytics firm’s new report shows that Canadians visit more websites per month than any other country worldwide.



Blue Ant shares branded content success story

DigitalMobileTelevision

At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.



The struggles of digital video measurement: BrightRoll Summit

Digital

Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.