Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
Data from the two organizations show website reach is up and print readership numbers remain steady this spring.
The web analytics firm’s new report shows that Canadians visit more websites per month than any other country worldwide.
Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.
Renee Hill, co-CEO, eyeReturn, talks about the deal, which will allow the Canadian company to offer more diverse real-time reporting as it eyes a US expansion.
At IAB Canada’s MIXX Conference, the comScore president said there must be a new measurement model that incorporates online and offline media.