Articles Tagged ‘comScore’

Canadian mobile subscribers post record video viewing


According to comScore’s 2015 Canada Digital Future in Focus, there has been a 76% jump in the amount of people watching mobile video nearly every day.

BCON wrap: seven lessons on branded content


From how to work with The Onion to how to get your content shared, here are a few key takeaways from yesterday’s event.

On the MiC: ComScore’s co-founder on video metrics


Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.

NABS honours Brent Lowe-Bernie


The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.

ComScore and Kantar partner on cross-media measurement


Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.

OOH drives mobile action: study


The comScore data finds mobile users who view OOH are taking actions like looking up store locations.

Apps reign on tablet and smartphones: comScore


Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.

ComScore moves to build trust in programmatic


Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.

Bryan Segal named CEO at Engagement Labs

People Moves

The former comScore VP is heading up the social media metrics and content amplification shop.

ComScore locks in partners for in-app measurement tool


Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.