Articles Tagged ‘comScore’

ComScore moves to build trust in programmatic


Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.

Bryan Segal named CEO at Engagement Labs

People Moves

The former comScore VP is heading up the social media metrics and content amplification shop.

ComScore locks in partners for in-app measurement tool


Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.

Nearly half of digital minutes are spent on mobile: comScore


The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.

Making the message fit the medium


Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.

The analytics dilemma


A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.

BrightRoll rolls out new features


The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.

PMB and comScore release fused database


Data from the two organizations show website reach is up and print readership numbers remain steady this spring.

Canadians among most highly engaged web users: comScore


The web analytics firm’s new report shows that Canadians visit more websites per month than any other country worldwide.

Blue Ant shares branded content success story


At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.