Articles Tagged ‘comScore’



NABS honours Brent Lowe-Bernie

Awards

The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.



ComScore and Kantar partner on cross-media measurement

Research

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.



OOH drives mobile action: study

Research

The comScore data finds mobile users who view OOH are taking actions like looking up store locations.



Apps reign on tablet and smartphones: comScore

MobileResearch

Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.



ComScore moves to build trust in programmatic

Digital

Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.



Bryan Segal named CEO at Engagement Labs

People Moves

The former comScore VP is heading up the social media metrics and content amplification shop.



ComScore locks in partners for in-app measurement tool

Mobile

Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.



Nearly half of digital minutes are spent on mobile: comScore

DigitalMobileResearch

The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.



Making the message fit the medium

DigitalFeaturesTelevision

Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.



The analytics dilemma

DigitalMobileTelevision

A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.