The program is designed to allow more transparency between programmatic buyers and sellers, and is live in Canada starting May 1.
According to comScore’s 2015 Canada Digital Future in Focus, there has been a 76% jump in the amount of people watching mobile video nearly every day.
Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.
The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.
Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.
The comScore data finds mobile users who view OOH are taking actions like looking up store locations.
Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.
Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.
The former comScore VP is heading up the social media metrics and content amplification shop.