Articles Tagged ‘comScore’

NABS honours Brent Lowe-Bernie


The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.

ComScore and Kantar partner on cross-media measurement


Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.

OOH drives mobile action: study


The comScore data finds mobile users who view OOH are taking actions like looking up store locations.

Apps reign on tablet and smartphones: comScore


Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.

ComScore moves to build trust in programmatic


Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.

Bryan Segal named CEO at Engagement Labs

People Moves

The former comScore VP is heading up the social media metrics and content amplification shop.

ComScore locks in partners for in-app measurement tool


Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.

Nearly half of digital minutes are spent on mobile: comScore


The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.

Making the message fit the medium


Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.

The analytics dilemma


A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.