Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.
The former comScore VP is heading up the social media metrics and content amplification shop.
Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.
Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
Data from the two organizations show website reach is up and print readership numbers remain steady this spring.
The web analytics firm’s new report shows that Canadians visit more websites per month than any other country worldwide.