The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.
Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.
The comScore data finds mobile users who view OOH are taking actions like looking up store locations.
Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.
Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.
The former comScore VP is heading up the social media metrics and content amplification shop.
Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.
Pollin8′s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.