Articles Tagged ‘Content Marketing Institute’

The Globe golden for custom content


The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.

BCON bits


From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

BCON Expo preview: A better model for content marketing measurement


Robert Rose, chief strategist at the Content Marketing Institute, on how marketers can get more efficient results from their content marketing metrics.

Totem hauls in 30 awards at the 2011 Magnum Opus


Transcontinental Interactive’s custom publishing arm wins big for its work with Sobeys, Geico, Aeroplan and P&G.