Articles Tagged ‘Corus Entertainment’

Copied from Playback - shutterstock_78781993

Two new reno shows join HGTV Canada spring lineup

Save My Reno and Backyard Builds have been added to the specialty channel’s spring lineup.

topChefCanada

Five new brands step into the Top Chef Canada: All-Stars kitchen

Monogram is back as a returning sponsor for the reality show, which bows on April 2.

Playback Banff 2

Media leaders on ‘adlergic’ audiences, an ad-free CBC and new revenue streams

Media execs from CBC, Corus and Bell on the challenges they face for ad dollars.

Mark Leslie Corus

Corus’ Mark Leslie on how addressable TV is changing advertiser expectations

Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.

facebook, twitter, instagram, pinterest

Corus puts first-party digital data up for sale

VP of digital sales Brett Pearson details the new option.

Sangita Patel

Home to Win is back, and it brought more sponsors

Details on the new and returning brand partners for season two of the HGTV Canada show, which features 30 of the channel’s stars.

Saturday Night Live - Season 42

SNL’s “spicy” season hits a ratings high for Global

On TV sets and online, viewers flocked to watch Melissa McCarthy and Alec Baldwin reprise their White House roles.

chuckAndDannysRoadTrip

How Go RVing Canada made its way onto the Food Network

Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.

hgtvCanada

Corus signs with Sharethrough for branded content

The deal is the evolution of in-house testing by the media company.

Spencer C

What are the biggest obstacles to programmatic TV?

Corus Entertainment’s Spencer Charters shares what the company has learned about programmatic and evolving data technology – and how far the industry still has to go.

unnamed

Inside Corus’ Mary Kills People marketing push

The media company hopes its focus on video and cinema will draw audiences to the Jan. 25 premiere.

Stories that Matter

Global News has reporters shape new campaign

In an effort to increase its viewer loyalty in the Calgary and Edmonton markets, the network used social videos in addition to its traditional TV spots.

Copied from Playback - Copied from Media in Canada - Copied from Playback - shutterstock_122945545 - money 100 x 667

Corus posts below-estimate revenues for Q1

The consolidated company’s TV business reported a 5% revenue decline from the previous year.

Copied from strategy - Pure

Mid-season TV checkup

We caught up with execs from Canada’s major networks to get the inside scoop on their mid-season strategy, from old faves to (potential) new hits.

patrickGrierson

Patrick Grierson to retire from Canadian Broadcast Sales

The industry veteran will leave his post next May.